核心技艺传承与传统手工艺类非遗的生产性保护——以佛山石湾酒厂玉冰烧酿制技艺的保护传承为例

Inheritance of Core Skills and Productive Protection on the Intangible Heritage of the Traditional Arts and Crafts——A Case Study on Yubingshao Winemaking Skills in Shiwan

核心技艺的传承和保护,是传统手工艺类非遗项目得到生产性保护的关键。手工类非遗项目的核心技艺是在特定自然环境、风土人情中,通过生产、销售、流通诸环节历史地形成。面对机器化大生产的变革,传统手工艺必须坚持传统工艺与现代科技融合,才能保护其工艺流程的整体性和核心技艺的真实性;面对激烈的市场化转型,则必须通过商标原产地保护、甚至行业标准的制定,保护核心技艺及其形成的品牌价值;面对文化转型,则有赖利用地方特色文化资源,结合文化创新,探索核心技艺传承-品质管理-品牌保护-文化发展的转型升级之路。广东石湾酒厂对于其核心技艺——玉冰烧酿造技艺的保护传承,给了我们上述启示。

Inheritance and protection of core skills is the key to productively protect the intangible heritage of the traditional arts and crafts. Such core skills are historically generated under the specific natural and human environment through the links of production, sales and circulation. Facing the machinery of mass production, traditional arts and crafts should combine traditional and modern technologies to protect the integrity and authenticity of the core skills. In the fierce market competition, core skills formation and the brand value must be protected via trademark original protection and developing industry standard. In cultural marketing, with focus on the local cultural resources and cultural innovation, transformation and upgrading need to be explored through the strategies of craft inheritance, quality control, brand protection and cultural development. Shiwan Winery, as a case to analyze protection and inheritance of Yubingshao winemaking core skills, provides us the enlightenments.