摘要
在现代企业,如何保留客户是企业客户管理的重要研究方向。使用决策树ID3算法,分析客户的属性特征,实现客户信息的分类,找出各类客户的特征,有针对性地改善客户关系,从而避免客户流失,提高市场的占有率。
In modern enterprises, how to retain ecustomers is important research direction of the enterprise customer management.This paper uses the decision tree ID3 algorithm to analyze characteristics of customer attributes, realize the classification of customer information, find out the characteristics of all kinds of customers, and specifically improve the relationship with the customers, so as to avoid the customer loss, and improve the market share.
出处
《佛山科学技术学院学报（自然科学版）》
CAS
2014年第5期65-68,共4页
Journal of Foshan University(Natural Science Edition)
关键词
数据挖掘
决策树
ID3算法
客户分类
data mining
decision tree
ID3 algorithm
classification of customer
