孔子学院文化活动设计与反思

Reflections on the cultural activities organized by Confucius Institutes

孔子学院成立10年来,世界各地孔子学院经常举办各种文化活动宣传中国语言文化,也积累了比较丰富的经验。本文通过对诸多文化活动形式与内容的归纳,提出了文化活动设计的6个主要原则,并以旧金山州立大学孔子学院举办的中文比赛为例,介绍文化活动的操作过程;在此基础上对文化活动的举办进行反思,提出中国文化海外传播过程中要重点思考本土化的问题,如此才能促使中国文化在世界各地生根发芽,使孔子学院实现可持续发展。

Since the establishment of the Confucius Institutes ten years ago,they have organized va-rious kinds of cultural activities to popularize the Chinese language and culture,and got some good ex-perience.This paper summarizes the forms and contents of such activities and proposes six organizing principles.It gives a case study of the Chinese Contest hosted by the Confucius Institute at San Fran-cisco State University and its operation procedure.Through reflections,it points out that the localiza-tion of Chinese culture is crucial to the international popularization of Chinese culture if successful in-ternational promotion of Chinese culture and sustainable development of the Confucius Institutes are expected in the future.