旅游品牌共享型区域的界定及其外部性问题探讨

The Definition of Tourism Brand Sharing Region and Its Externality

旅游品牌共享型区域是一类特殊的旅游地域,是从旅游品牌和区域两个视角出发对跨界旅游区研究的深化与拓展。旅游品牌共享型区域旅游经济发展过程中,外部性问题表现突出,并直接导致该类区域的不协调发展。文章在界定旅游品牌共享的内涵以及区域特征的基础上,揭示了旅游品牌共享型区域旅游经济发展的外部性表现,从市场外部性以及政府外部性两个层面探讨了外部性形成的原因,并提出了区域外部性问题治理的具体措施。

Tourism brand sharing region is a special kind of tourism area, which is an expanding and deepening study of cross-border tourism area from two perspectives of tourism brand and region. Externalities stand out apparently in tourism brand sharing region in the process of tourism economic development, and directly lead to the disharmony development of the regional tourism economy. Based on the discussion of tourism brand sharing connotation and regional characteristics, this article pointed out the externalities of tourism brand sharing region in the process of the tourism economy. The causes are analyzed from two aspects: the market externality and the government externality. Meanwhile, we propose some specific measures for externalities governance in tourism brand sharing region.