基于客户价值的零售企业核心竞争力探讨

Core Competence of Retail Enterprises Based on the Customer Value

本文从核心竞争力的一般理论出发,分析零售企业的核心竞争力的特殊性,并通过对零售企业客户价值理论的归纳和内容的探讨,研究零售业由服务创新能力、快速扩张能力、信息技术应用能力、物流配送能力和卖场服务能力等构成的零售企业核心竞争力。

Proceeding from the general theory of core competence, this paper analyzes the specialties of core competence with retail enterprises. It also discusses correlative issues such as service innovation, rapid expansion, logistics distribution, stores service and information technology.