基于跨文化视角下的西安欧美游客旅游行为研究

A Research on Xi'an Westerner Tourists Travel Behavior Under the Trans-cultural View

随着经济全球化的迅猛发展,跨文化旅游日渐流行。本文基于跨文化视角下,分析了欧美游客的旅游行为特征,指出西安欧美游客入境旅游市场存在的问题,并提出了相应的解决措本施。

With the rapid development of economic globalization, intercultural tourism has become more popular. Cultural phenomenon in tourism is multi - cultural phenomenon. So the trans - cultural comparison should be used. This paper analyzes the existing problems in Xi＇an westerner tourists＇inbound travel and some countermeasures are put forward.