我国商业健身俱乐部的发展历程及前景展望

The Development Course and Prospect of Commercial Fitness Club in China

运用文献资料法、访谈法等研究方法,对我国商业健身俱乐部的发展历程进行梳理与分析,并展望其发展前景:1、我国健身行业有着广阔的发展空间;2、连锁经营是大中型商业健身俱乐部营销模式的发展趋势;3、利用互联网的电商经营模式成为新宠;4、体育俱乐部进社区是大势所趋;5、老年人、儿童、特殊人群市场是健身市场的新增长点;6、国外健身俱乐部给本土健身俱乐部的发展既带来机遇,又带来压力。

the paper uses the method of documentation, interview and other research methods to sort out and analyze the development course of commercial fitness club in China to anticipate its development prospects： 1. the China fitness industry has a broad space for development; 2. chain operation is the development trend of large and me- dium - sized commercial fitness club; 3. electricity management pattern of making use of the Internet will become a new favorite; 4. fitness club coming into the community is the trend of new era; 5. the market of the old, the child and the special people will be the new growth point of the fitness market; 6. fitness clubs abroad bring both opportunities and pressure to the development of the domestic club.