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众筹咖啡馆2.0“生死劫”

CROWD-FUNDING CAFE 2.0
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摘要 已经看到的,仿佛是恶性循环。店铺开张伊始梦想迎风起航,一众投资人热血沸腾。但接踵而至的是,咖啡馆经营不善、股东们经营思路众口难调,困难矛盾重重。循环周期,大概是一年。众筹的原始资金耗尽,但是咖啡馆持续亏损。是进行再次众筹,还是关门倒闭?即便如此,我们更多看到的是,一批众筹咖啡馆倒下,新一批的众筹咖啡馆站起来。有人说,这是众筹咖啡馆从1.0列2.0的迭代与蜕变。 For the first generation of crowd-funding cafes in China, what they have experienced seems to be a vicious cycle: on opening, the investors are quite excited and dream about the future; but what come next are unsatisfactory management and irreconcilable ideas from the shareholders. So many difficulties. Such cycle takes about a year. Then the seed capital is exhausted, and the cafe continueslosing money. Crowd-fund again, or just close it?Even so, what we usually see is a new generation of crowd-funding cafes rising behind their unsuccessful predecessors. Someone says it's the evolution from crowd-funding cafe 1.0 to 2.0.Collecting money, resources and intelligence, this is the ideal operation status of the crowd-funding cafes. How can this come true? How to coordinate the ideas of hundreds of shareholders? How to balance their rights and interests? How to keep the decision effective while making so many shareholders get involved? How to eliminate investment risks? How to evade potential legal risks of 'crowd-funding' mode? All these are the answers that crowd-funding cafe 2.0 are seeking.
作者 贺文
出处 《IT经理世界》 2014年第18期24-27,10,共4页
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