基于映射关系的产品设计DNA描述方法研究

Study on description method of product design DNA based on mapping

为了建立产品设计DNA的显性特征与隐性特征之间的匹配,提出了基于映射关系的产品设计DNA描述方法。首先根据形态特征和感性意象得分分别对产品样本进行聚类分析,然后运用维恩图得到两种聚类交集中的样本,并用轮廓图对其进行分析,从而建立显性特征与隐性特征的定性匹配关系;进一步运用线性回归分析法得到形态特征与感性意象的多元回归方程,建立显性特征与隐性特征的定量匹配关系,在此基础上总结并预测产品的造型发展趋势。最后以摩托罗拉手机为例,对该方法进行了验证。

In order to establish the matching between explicit and implicit traits of product design DNA, a description method of design DNA based on mapping was proposed. Firstly, cluster anal- ysis on products samples was carried out by their forms and per- ceptual images. Then Venn diagrams were used to acquire the sam- ples in the intersection of two clusters, and the samples were ana- lyzed by profile charts in order to establish the qualitative match- ing between explicit and implicit cues, Furthermore, linear regres- sion analysis was used to get the regression equation of forms and perceptual images. And the quantitative matching between explicit and implicit cues was established. On the basis, the trend of prod- uct design was forecasted. Finally, taking MOTOROLA mobile phone as an example, the method was verified.