社交网站用户知识贡献行为机理分析

Social Network Websites Users Knowledge Contribution Behavior Mechanism Analysis

文章综合行为学中个体行为产生机理的理论成果,结合社交网站及其用户的特点,分析社交网站用户知识贡献行为的形成机理和过程,并归纳总结用户知识贡献机理模型。在贡献的行为形成机理分析过程中对内在需求和动机、外在刺激以及行为意向和贡献行为发生进行了分析。

Integrated with theories of individual behavior formation in traditional behaviorism and features of SNS and its users, this paper analyzes formation principles and process of user knowledge contribution. And then it proposes mechanism model of user knowledge contribution. When researches the formation of contribution behavior, the authors analyze internal requirements and motives, external incentives, behavior intentions and the occurrence of contribution behavior.