摘要
文章通过对高校图书馆微信公众平台应用情况的细致调查和深入研究,从账号类型、认证情况、热键设置、自定义菜单和群发内容等方面进行分析、总结,指出其中存在的问题,并从管理意识、人力配置、内容建设、对外宣传四个方面对微信平台的服务提出建议。
Through meticulous investment and intensive study on the university library WeChat public platform, this article summarizes account type, verifying situation, hotkey setting, customize menus and mass texting content and also existing several problems, and then gives suggestions for WeChat platform, such as management consciousness, manpower allocation, content construction, external publicity.
出处
《情报资料工作》
CSSCI
北大核心
2014年第5期79-83,共5页
Information and Documentation Services
关键词
微信公众平台
服务
高校图书馆
WeChat public platform, service, university library
