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郑州中小旅行社发展现状及对策研究

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摘要 截止2012年底河南省旅行社为1141家比上年增长3.92%,旅行社行业发展迅速,针对目前省内中小旅行社的发展状况,对在政府扶持下如何开展市场竞争做一些初步研究,提出政府应进一步加大扶持力度,加强监控力度;中小旅行社企业应集众家之力,建立战略联盟,运用差异化产品开发战略,从而赢得市场。
作者 霍艳霞
出处 《商情》 2014年第36期246-247,共2页
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