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恒大 巨兽进化

Evergrande:Evolution of a Giant
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摘要 今年许家印第一次将多元化明确为恒大发展的方向,“如果恒大不进行多元化,会损失很多机会。”一如既往,他喜欢震撼的戏剧化效果。 On August 27,the Guangzhou Evergrande Taobao Football Club bid farewell to its chances at winning the AFC Champions League.Although I couldn't see the expression on Evergrande Real Estate Group Chairman Xu Jiaying's face from all the way across the stadium where 1 was sitting,from what 1 heard later he was not happy at all.It's understandable,as this was the most important game for the club since Xu convinced Taobao's Jack Ma to become a part owner.Of course Xu has never really cared for what other people may think of his plans.Take his decision to diversify Evergrande Real Estate's development.As with many of his ideas in the past,he pushed his idea forward with lightning speed and his typical flair for the dramatic: 'If Evergrande doesn't diversify it will miss out on a lot of opportunities.'
作者 王芳洁
出处 《中国企业家》 2014年第18期52-59,112+11,共8页 China Entrepreneur
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