基于广告制作流程探讨平面广告设计课程的教学

Discussion on the Teaching of the Plane Advertisement Design Course Based on the Advertising Production Process

文章主要是从平面广告的制作流程以及图形图像设计软件的特点出发,针对当前平面广告教学中遇到的问题,对平面广告的教学方法进行实践探讨。首先依据平面广告制作流程的不同模块让学生确立个人的学习目标和小组共同愿景,课程教学以完成相关参赛作品为最后目标,实施过程是课上课下相互结合,课上的案例针对课下的小组协作学习遇到的问题提供指导,课程的关键是要进行小组成果的展示与总结。

This article mainly discussion on the practice on the teaching method of plane advertisement design based on the plane advertisement manufacture process and software graphic design features, and on some current problems in the teaching of plane advertisement. Firstly, according to the different module of planar advertisement process allows students to establish the common vision of personal learning goals and group. Secondly, teaching to complete the relevant entries for the final goal, the implementation process is the combination of class, class case provides guidance for the class of group collaborative learning problems. This curriculum is the key to the group presentation and summary.