消费时代的“创意”陷阱——对当代设计生产的一种批评性评注

“Originality” Traps in the Consuming Times——A Critique of Contemporary Designs and Manufactures

本文从消费与设计的关系入手,分析了当代消费社会中设计生产的四种"创意"陷阱,即等级差异、人性化服务、技术理念和审美意义,并指出它们产生的原因乃在于"符号异化消费"的蔚然成风。这种虚假的设计"创意"和不健康的消费观念是我们应该果断抛弃的。

The thesis mainly discusses the relationship between consumption and design, and studys the four“originality” traps in product design in the consuming times. The traps are the level difference, the personalized service, the idea of technology, and the aesthetic value. In addition, the cause of the traps is that“symbolic consumer alienation”has become the order of the day. The false design“originality”and unhealthy consume idea is what should be discarded.