中国文化产业发展的新思考

A New Approach to the Development of Chinese Cultural Industry

我国文化产业虽然有了较快发展,但整体仍处于起步、探索和培育的初级发展阶段,有许多重大问题亟待深入研究。在新经济时代,内容、科技、资本、品牌、渠道等核心要素,是导致文化产业发生根本性变化的直接动因。本文结合中国文化产业发展的实际情况,以创意、媒体、空间、形象等为研究视角,对具有重要理论价值和现实意义的问题进行了深入的探讨,提出利用高新技术手段实现创意开发,以文化空间作为产业布局的载体,深挖文化底蕴和社会基础促产业发展等新思路。

Although the culture industry in China has experienced its rapid development, as a whole, it is still at its primary stage for development, groping and cultivating. There are many important issues waiting to be studied. In the new economic era, the key elements, such as content, science and technology, capital, brand, methods and the like are direct factors contributing to the dramatic changes of culture industry. Therefore, from the perspectives of creation, media, space and image, the present study, combining the reality of the Chinese cultural industry, probes into some problems that are of great theoretical importance and practical significance. The researcher proposes some new ideas to promote the development of cultural industry, that is, to apply high and new technology to realize creative exploitation, to lay out cultural industry from the angle of cultural space and to explore further cultural deposits and social foundation in China.