昆山市旅游经济的可持续发展对策探讨

The Sustainable Development Countermeasures of The Tourism Economy in the City of Kunshan

本文运用SWOT分析法,从内部优势、内部劣势、外部机会和外部威胁四个方面综合分析了影响昆山市旅游经济发展的有利和制约因素、机会与面临的挑战,组合SO、WO、ST、WT四种战略对昆山市旅游经济的可持续发展提出一些对策建议。

By SWOT analysis method, from the four aspects of internal strengths, internal weaknesses, external opportunities and external threats, the advantages and restricting factors influencing Kunshan city tourism economy development as well as opportunities and challenges are comprehensively analyzed. Combing four strategies of SO, WO, ST and WT, some countermeasures and Suggestions for sustainable development of Kunshan city tourism economy are put forward.