基于最优控制的无质量缺陷退货决策

Optimal Control of False Failure Returns

无缺陷退货是逆向物流方向近年来的研究热点,目前针对无缺陷退货的研究多是基于单周期报童模型展开的。本文应用最优控制理论,对无缺陷退货问题建立了产品生命周期动态决策模型,在模型中企业以累计收益最大化为决策目标,以价格和宣传咨询投入为决策变量。针对两类特定情况,分别研究了这些情况下的最优决策,并且最终通过数例分析对本文结论的有效性进行了验证。

False Failure Returns have become a hot topic of reverse logistics research in recent years , but most of these researches study them on the basic of a single-period model （ newsboy model ） .Based on the theory of optimal control , a dynamic decision model is presented .The enterprise adjusts the control variables through the product life cycle , to maximize its profit .Optimization strategies are analized under two especial cases , and numerical examples are applied to varify the effectiveness of the conclusions .