App时代大学生媒介素养现状及对策研究

A Study on the Status Quo of College Students' Media Literacy and Its Measures in APP Times

以移动终端APP为主体表征的移动互联网络传播时代的最大特征就是信息的自产性、交互性、及时性、随意性。作为社会新知力量的大学生群体主动适应APP互联网时代特色的信息传播方式,培养良性坚定的价值观,树立科学健康的媒介素养观,提高自身甄别传媒讯息、利用传媒工具有目的地检索讯息、利用讯息的综合能力才是得当之法。如何提高大学生群体的媒介素养,从而建构一种科学、美好、负责的媒介生态环境,让大众传媒真正成为一种纯粹有益的思想交流、价值导向平台和一种新型的知识传播平台成为一种迫切的现实需求。

The biggest characteristic in the mobile internet era featuring mobile terminal APP is that information is self- produced, interactive, timely and optional. As a knowledgeable backbone in society, college students actively adapt themselves to way of information dissemination characterized by internet age, foster positive and solid value outlook, develop scientific and healthy media literacy, improve capability of identifying media information, retrieving information purposefully by use of media tools, using information, which is the preferable choice. How to improve media literacy to construct a scientific, desirable and responsible media ecological environment and how to let mass media become a pure and beneficial platform featuring exchange of thoughts and value orientation and a type of new knowledge dissemination platform is an urgent need in reality.