浅析中国传统文化的电视传播

TV Dissemination of the Chinese Traditional Culture

以传统文化为内容的综艺类节目的火热契合了人们对传统文化的心理需求,同时也让电视媒介在传播传统文化和追求市场效益中找到了位置。如何更好地兼顾社会责任和利益需求,是电视媒介不得不面对的问题。电视媒介要想更好地传播中国传统文化,这就需要结合当前时代背景、市场环境和受众心理,肩负起传播传统文化的责任和担当,培养电视人对传统文化的积累与理解,提高电视节目制作和营销水平,创新节目形式,以综艺类文化节目为突破,制作出更多的、更好的传播传统文化的电视节目。

The popularity of variety shows for traditional culture meets people＇s psychological needs for it. TV media find the position in the dissemination of traditional culture and the pursuit of market benefits. TV media has to face a problem that how to better balance between social responsibility and interests demand. In order to better spread Chinese traditional culture, it requires television media, combining with the current background, market en-vironment and audience psychology, to shoulder the responsibility of traditional culture spreading, to cultivate tradi-tional culture＇s accumulation and understanding of television personalities, to improve the producing and marketing level of programs with innovation, taking variety cultural programs as the breakthrough, to produce more and better TV programs for the traditional culture spreading.