非物质文化遗产视域下湘西农村文化产业发展——以土家族织锦为例

On the Cultural Industry Development of Western Hunan from the Perspective of Non-material Cultural Heritage Sights:A Case Study of Tujia Brocade

从非物质文化遗产的保护与开发视域看,湘西土家族织锦应构建起版权保护体系,促使产业良性发展;建设高水准织锦作坊,走上高质量产品道路;有效利用高校资源,加强织锦从业人员培训;推动文化与旅游结合,加大织锦的宣传力度。

From the perspective of the protection and development of non-material cultural heritage, copyright protection system should be established for Tujia Brocade to promote the healthy development of the industry. High-standard workshops should be built to guarantee high-quality products. College and university resources should be used effectively to promote brocade workers’skills training. Culture protection should be coordinated with tourism, which can enhance the publicizing of the products.