数字新媒体背景下的互动广告设计

On Interactive Advertising Design under the Background of Digital New Media

基于数字媒体的互动广告,在广告的传播效率、传播效果等方面都具有巨大优势。为了更好的发挥互动广告的效率,我们应从受众的特征、广告的内容出发,以高度的市场灵敏度,设计适应现代人审美标准的互动广告作品。

Based on digital media, interactive advertising has the advantages of transmitting efficiency and effect. In order to show better efficiency of interactive advertising, we should begin with the features of the mass and the con-tents of the advertisements, with market as the orientation, making the interactive advertising follow modern people’s aesthetic standard.