4Pine If, B Joseph, Gilmore, James H. Welcome to the Experience Economy[ J ]. Harvard Business Review, 1998, 76 ( 7 - 8 ) : 97 - 105.
5Schmitt, Bemd H. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers [ M ]. Hoboken, New Jersey: John Wiley & Sons, 2003.
6Aurier, Philippe, Siadou- Martin, Beatrice. Perceived Justice and Consumption Experience Evaluations A Qualitative and Experi- mental Investigation [ J ]. International Journal of Service Industry Management, 2007, 18 (5) :450 - 471.
7Matan Tsur. The Selectivity Effect of Past Experience on Purchasing Decisions: Implications for the WTA - WTP Disparity[ J]. Journal of Economic Psychology,2008,29 ( 5 ) :739 - 746.
8Ann Marie Fiore, Jihyun Kim. An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience [ J ]. International Journal of Retail & Distribution Management, 2007, 35(6) : 421 - 442.
9Hsu CL, Lu HP. Why do People Play on -line Games? An Extended TAM with Social Iniluences and Flow Experience [ J ]. Information & Management, 2004, 41 (7) :853 - 868.
10Marian P, Shailey M, Dave R. Usability beyond the Website: an Empirically - grounded E - commerce Evaluation Instrument for the Total Customer Experience [ J ]. Behaviour & Information Technology. 2006, 25 (2) : 189 -203.