高职《医药市场营销》课程项目化教学项目设计探析

The Design of the Projects to Project Teaching Methods to Pharmaceutical Marketing to Vocational Education

文章对医药市场营销学课程项目化教学改革项目设计进行了探析,通过教师理论知识整合,调研咨询和行业专家职业技能分析共同参与完成一套项目的设计,为本课程项目化教学提供参考。

The paper analysis the projects to Project teaching methods to Pharmaceutical Marketing. It complete the project through the integration of theoretical knowledge of teachers, research consultancy and industry experts to participate in the design analysis of vocational skills.