流行语的修辞规律浅析

Brief Analysis of Buzzwords' Rhetorical Law— Starting with the Chinese Phrase Mashang

流行语与生活息息相关,以"马上"作切入点,从语音、词汇、语法三方面,归纳出近十年流行语的修辞规律,发现其主要手段是谐音、缩略、旧词新用、仿词和格式套用,并在《咬文嚼字》所评选的2013年十大流行语中得到了印证。这对研究流行语的产生原因及其影响有重大作用。

Buzzwords have closely connection with lives. Based on ＂mashang （immediately）＂, the rhetorical law of buzzwords in the recent 10 years has been induced from Pronunciation, Vocabulary and Grammar. The conclusion is that homonym, abbreviation, new use for old words, imitation words and application format are the main means. They have been confirmed in the 10 buzzwords which are popular in 2013 and are appraised and elected by Yao Wen Jiao Zi. The rhetorical law will have great effect in researching buzzwords＇ emergence and influence.