解码文化企业内生成长——基于湖南卫视和凤凰卫视的案例分析

Decoding the Endogenous Growth of Cultural Enterprises:Case Study of Hunan TV and Phoenix Satellite Television

本文选择我国两家比较典型的文化企业——湖南卫视和凤凰卫视进行探索性案例研究,通过对比分析、佐证归纳出文化企业成长的四个特征:(1)文化企业知识的积累和创新是文化企业得以成长的基石;(2)文化企业的知识吸收、整合、创造这三方面能力的提高和应用直接决定文化企业的成长水平;(3)文化企业知识的创新以及知识创新的能力是企业实现快速成长的关键所在;(4)文化企业知识能力的提升又会促进知识的更快积累和更新。

This paper explores the cases of Hunan TV and Phoenix Satellite Television, which are two typical cultural enterprises in China, and through comparisons and proofs it summarizes four characteristics of the growth of cultural enterprises： （1） The accumulation and innovation of knowledge is the cornerstone of the growth of cultural enterprises; （2） The improvement and ap- plication of cultural enterprises＇ abilities of knowledge assimilation, integration and creation would directly contribute to the progress of cultural enterprises; （3） The key to the rapid growth of cultural enterprises is knowledge innovation and strong innovative ability; （4） The promotion of knowledge capability of cultural enterprises would in turn accelerate the accumulation and updating of knowledge.