都市旅游地与自然旅游地调查方法比较——以北京和九寨沟为例

The Comparison Of Research Methods Applied in Urban and Natural Sightseeing District—Taking Beijing and Jiuzhaigou Valley as examples

比较了都市旅游地和自然旅游地在实际调查中适用方法的不同,认为都市旅游地更为适合问卷调查法,而自然旅游地采用深度访谈法更加可行。在整理调查实践遇到问题的基础上,结合数据和访谈,将产生上述现象的原因归结为知识水平的差异、淡旺季的差异以及沟通效果的差异三个方面,最终得出了结论。通过对比两种典型案例地的不同调查方法,对学者在调查实施过程中运用适当的调查方法,可起到一定的参考作用,有利于促进调查的顺利实施。

Through the comparison of different methods applied in urban and natural sightseeing district re-search ,the article concludes that questionnaire research method is more suitable for urban sightseeing dis-trict ,and in-depth interview method is more feasible in natural sightseeing district .On the basis of organi-zing the problems in research process and combined with the data and the interview ,this article attributes the causes of the above phenomenon to three aspects ：the differences in the levels of knowledge ,low and peak seasons and communication effect ,and eventually comes to the conclusion .Through the comparison of the two research methods applied in two typical cases ,it will offer some references to scholars in the implementa-tion of research and the use ,of appropriate methods ,which will promote the smooth implementation of re-search .