大型体育赛事市场开发利益相关者利益诉求及协调研究

Study on the Demand and Coordination of Stakeholders in the Market Development of Mega Sporting Events

运用文献资料法,大型体育赛事市场开发利益相关者分为契约型利益相关者和社会公众型利益相关者。其利益冲突存在于契约型利益相关者之间和契约型利益相关者与社会公众型利益相关者之间。利益协调应遵循优先性原则、公平性原则和共同性原则,通过经济、政治、法律、道德等方式进行。

The stakeholders were divided into contractual stakeholders and public stakeholders in the market development of mega sporting events by using the methed of literature .The interests conflict existed among the contractual stakeholders and between contractual stakeholders and public stakeholders .The interest coordination needed to obey same principles such as principle of priority,principle of justice, principle of commonness,and carryed it out through the economic way , political way, legal way, moral way,etc.