自媒体社会突发事件中微博舆情研究——基于对镇海PX项目事件的舆情调查

Study on the Micro-blog Public Sentiment of Emergencies in We-media Society:Based on the Opinion Survey of Zhenhai PX Project Event

文章以2012年宁波镇海PX项目事件舆情在微博上的传播为实例,通过调查问卷并结合网络舆情监测数据分析,研究了突发事件中微博舆情的传播规律和作用,网民的微博传播行为特点、观点倾向性以及网络生态环境;提出了应对突发事件舆情的策略。

The society has already entered the era of we-media. The information dissemination is more and more active and independent. People pay attention to equality , dialogue and cooperation in the exchange of information. Micro-blog has become the most influential communication channel. The public opinion generated by emergency spreads rapidly on the micro-blog and has great impact. The unexpected public sentiment of the 2012 PX project event in Zhenhai district of Ningbo was studied as an example to study the propagation and effect of the public sentiment through the questionnaire and the network public sentiment monitoring. The micro-blog propagation behavior characteristics , the opinion tendency and network environment were analyzed in this paper. Moreover , some corresponding strategies were also put forward.