基于DEA的滨海生态旅游效率研究——以宁波市为例

The Efficiency Evaluation and Analysis of Eco-tourism in Coastal Zone Based on Data Envelopment Analysis(DEA):A Case Study in Ningbo

文章使用数据包络分析法(DEA),结合滨海型生态旅游区评价指标及评价计分方法,选择宁波市6个县市区作为研究对象,进行滨海生态旅游DEA无效的优化方案、有效县市因素贡献值、旅游效率前沿等研究。结果表明:市区、余姚、奉化、象山等四个县市效率有效;慈溪、宁海等2个县市效率无效。在有效县市各指标中,第三产业从业人数是对县市滨海生态旅游有效贡献最大的投入指标,旅游总收入、旅游总人数对县市滨海生态旅游有效贡献相当。总体而言,无论是人力资源还是财力资源,宁波市滨海生态旅游相关投入利用率仍有待提高。

This study evaluated and analyzed the efficiency of eco-tourism in coastal zone , including six counties and cities in Ningbo by using a non-parametric methodology known as the data envelopment analysis （DEA）, evaluation index and scoring method in combination. The results showed that the eco-tourism in downtown area, Yuyao, Fenghua, Xiangshan was efficient, and that in Cixi, Ninghai was inefficient. The study showed that the total tourism revenue and total number of tourists were closely related to the inputs of the city. Among the inputs indexes of efficient counties , the employment in tertiary industries is the biggest contributor to the efficiency of eco-tourism , while the total tourism revenue contributes as much as the total number of tourists to that. In general , input utilization rate of eco-tourism in coastal zone in Ningbo is to be improved to cut back the inputs and to increase outputs. Optimization scheme of inefficient cities, input/output contribution of efficient cities, efficiency frontier of eco-tourism in coastal zone were analyzed.