燕山山地丘陵区发展观光农业的思考——以迁西县为例

Research on the Development of Leisure Agriculture in Low Mountains and Hills in Yan Mountains with Qianxi County as an Example

燕山山地丘陵区受气候、交通、传统等因素的制约,经济发展相对落后。在该地区发展观光农业,既可充分利用自然资源,也有助于实现农业多效、农民增收、产业优化转型。迁西县是典型燕山山地丘陵区地貌,该县观光农业在快速发展的同时,也存在着定位不清,重点不明,项目小、散、浅和宣传不到位等问题。提出清晰定位、培育品牌、打造产业联盟、引入CI增强宣传力度的解决办法。

Economic development in low mountains and hills in Yan Mountains subject to traffic, climate, traditions and other factors is relatively backward. Because of abundant species leisure agriculture is to achieve agricultural development and more efficient, increasing farmers’ income and resource requirements of the inevitable transition. Qianxi country is the typical Low Mountains and Hills in Yan Mountains. As the rapid development of the leisure agriculture in Qianxi, there are also problems. Such as positioning and focusing are not clear, the projects are small, scattered and shallow, bad publicity and other issues. This paper presents a clear positioning, brand development, build industry alliances, the introduction of CI solutions to enhance advocacy efforts.