实现文化产业链整合效用的途径探讨

On the Ways to Realize Cultural Industry Chain Integration Effect

文化产业链则整合可以给产业链中的企业带来协同效应,从而创造更大的经济利益。而实现产业链整合的效应可以采用以下方法:产业链上的企业间建立战略合作关系;产业链上的整合能实现规模经济;产业链上的企业不断创新;产业链上的企业品牌共享;进行知识整合。

Culture industry chain integration can bring synergies to the enterprise in the industry chain, so as to create greater economic benefits. The following methods can be used to achieve the effect of the industrial chain integration： strategic partnership between enterprises in the industrial chain; economies of scale by integration of industrial chain; constant innovation of the enterprise in the industrial chain;enterprise brand share in the industry chain;knowledge integration.