国内游客旅游幸福指数测评及对策研究——以桂林市国内游客为例

Domestic Tourists' Travel Happiness Index Assessment and Countermeasures——A Case Study of Domestic Tourists in Guilin

在旅游中寻找幸福既是一种体验的过程,又是人们外出旅游的根本目的。旅游幸福是游客通过旅游活动所产生的一种乐观积极的情感体验。通过引入旅游幸福指数,用数字把游客在旅游中的幸福感受定量化,能更好地指导旅游实践活动,提高游客在旅游过程中的旅游质量。以桂林国内游客为例,通过对旅游幸福指数评价指标的统计分析,得出其在7大方面的幸福指数,剖析旅游幸福指数不高的原因,提出相应的解决对策。

The nature of tourism should be the pursuit of happiness as a human activity, and to find happiness in tourism is both a process of experience, but also a traveling purpose. Tourism happiness is a kind of lifestyle which tourists generated an optimistic and positive emotional experience. This paper makes the subjective well-being in tourism quantification through introducing tourism happiness index to give a better direction of tourism and prove the quality of tourism. Taking an example of domestic tourists in Guilin, the author analyzes indicators of tourism happiness index and reaches a conclusion of the tourism happiness index evaluation system.