自主品牌战略与企业国际竞争力的耦合研究

Research on the Coupling between Self- owned Brand Strategy and Enterprise International Competition Ability

自主品牌战略与企业国际竞争力之间具有耦合特性,自主品牌战略实施可以促使企业国际竞争力的提升,而企业国际竞争力反过来对自主品牌战略的制定和实施也具有影响,两者呈现互动发展的态势。对两者之间的内涵耦合进行分析,并在此基础上阐述两者之间的耦合关系;接着在阐述两者耦合的理论依据基础上,对两者之间的耦合路径进行分析;提出促进两者耦合发展的策略。

There are coupling characteristics between self-owned brand strategies and enterprise international competition ability. The implementation of self-owned brand strategies can promote the enterprise international competition ability, and in turn the enterprise international competition ability affects the formulation and implementation of self-owned brand strategies. Firstly the article analyses the connotation coupling between the two,then based on this research,studies the coupling relation between the two. Secondly based on the analysis of the coupling theoretical basis,the paper analyses the coupling path between the two. Finally,the paper proposes some measures to promote the two coupling and development.