晚报副刊传播符号视觉化的表征、影响与对策

The Representation, Influence and Countermeasure of Communication Sign's Visualization of Evening Supplement

受到消费主义与新媒介技术的影响,读图时代的晚报副刊呈现出两个显著特征:一方面,从表现形式上看,副刊多频率地运用各式图片与形象构图传播信息,视觉化趋势增强;图片专版大放异彩,摄影文学则为副刊视觉传播开拓了更深广的领域。另一方面,从承载内容上看,快餐式的视觉文化作品在一定程度上导致了副刊文学性的消解、受众参与性的式微与思想性的解构。副刊视觉化传播的主流应是融合时代性、文艺性与思想性的作品。

As the impact of consumerism and new media technologies, evening supplement presents obviously two significant characteristics in the age of read-image. On the one hand, from the perspective of expression, supplement use various images and image composition frequently to spread information, and the trend of visualization is enhancing. Photography pages are prospering, photographic literature opens up a broader field for the communication of the supplement＇s visualization. On the other hand, from the view of its carrying content, visual cultural works of ＂fast food culture＂ in the supplement, to some extent, lead to the literary of digestion, the decline of audience participation and ideological deconstruetion. The mainstream of supplement＇s visual communication should be the works who combines time,literary and ideological.