对“三农”电视节目的探讨

Discussion on the “Three Rural” TV Show

在我国,"三农"特指农业、农村、农民。我国是农业大国,"三农"问题比较严重。县级电视台处于媒体最基层,更接近农业、农村、农民,是报道"三农"问题的重要媒体。做好"三农"问题的宣传报道,对于县级电视台来说,具有更为重要的意义和价值。做好"三农"电视节目,首先要做好"三农"电视节目定位,其次要体现节目对农服务的特点,最后要增强对农电视节目的可看性。这就需要我们站在农民的角度想问题,根据农民的需要制作节目,并用农民喜闻乐见的形式将其反映出来,做到张驰有度、深入人心。

In China, the “three rural” refers specifically to agriculture, rural areas and farmers. Our country is a big agricultural country,“three rural” a more serious problem. Television is the most basic media county closer to agriculture, rural areas and farmers, is reported“three rural”issues important to the media. Do“three rural”issue advocacy reports for county TV stations, it has greater significance and value. Do the “three rural” television program, the first to do the “three rural” TV program position, and secondly to reflect the characteristics of the program of agricultural services, and finally to enhance agricultural television programs worth watching. This requires us to stand on the farmer’s perspective to the problem, making the program according to the needs of farmers and peasants loved by their form reflected, so that a degree of relaxation enjoys popular support.