零售商占优下的两部定价合同与通道费

Two Part Tariffs Contract and Slotting Allowances under A Dominant Retailer

本文考虑由单个占优的零售商和单个供应商组成的二级供应链模型.在价格相依的随机需求下,研究分散系统下的批发价格合同与两部定价合同.在一定的条件下得到两种合同中供应链成员的最优决策和利润以及供应链系统的利润.分析表明,当零售商占优时两部定价合同比批发价格合同更有效.这在一定程度上说明当前零售业中收取通道费的合理性.

We investigated a two-echelon supply chain with a dominant retailer and a supplier.Under stochastic price-dependent demand,we studied the wholesale price and two part tariffs contracts in the decentralized systems model.Under some relatively mild conditions,we respectively obtained the optimal decisions and profits on the supply chain members,and the supply chain system’s profits.We show that two part tariffs contract performs better than the wholesale price contract when the retailer is dominant.We give a reasonable explanation for the use of slotting allowance in the retail industry.