武汉地区服装市场的消费趋势分析

Analysis on the Consumption Trend of Garment Market in Wuhan Area

进入21世纪,随着武汉经济的快速崛起,各类武汉本地的优质商品逐步走进全国的市场,同时武汉地区的服装也随之进入国内市场,由此武汉本土的品牌服装消费意识才开始萌芽。本文通过对武汉地区服装市场的消费趋势进行调研,从三个方面即:多元化消费,快时尚消费,以及网络消费入手分析武汉地区区域服装消费的特点以期为武汉地区整体知名服装品牌提出理论参考,为推动武汉市打造商业品牌之都而助力。

In the 21st century, with the rapid economic rise of Wuhan, various types of high-quality local goods are getting into the national market; meanwhile clothing brands of Wuhan are entering the domestic market, thus the consumption awareness of Wuhan local clothing brand begins to sprout. In this paper, through the investigation of consumption trend of Wuhan clothing market, namely, from three aspects： diversified consumption, fast fashion consumption, and consumption of network, the garment consumption characteristics of Wuhan area are analyzed, so as to put forward the theoretical reference for the whole well-known clothing brands in Wuhan area and to promote to build Wuhan into the capital of commercial brands.