云南农产品电子商务发展研究

Research on the Development of Agricultural Product E-commerce in Yunnan

云南省独特的气候资源与自然环境造就了其独特的高原特色农业,受到地理位置和物流等影响,在传统农产品营销模式下,云南农产品运输成本高,运输保管损耗大,农产品商品化率低,云南高原特色农产品并没有真正走出云南,体现出特色农产品的应有价值,利用电子商务平台,开发特色农产品潜力,破解云南高原特色农产品发展瓶颈,大力发展农产品的电子商务势在必行。目前云南省农产品电子商务正处于快速发展阶段,在发展过程中仍面临着许多困难并存在着许多问题。为了让云南省农产品电子商务更好地发展,本文针对云南省农产品电子商务现状,通过对云南电子商务发展过程中存在的优势及问题进行分析,提出了发展云南农产品电子商务要充分利用电子商务的特点,另一方面要与优质的高原特色农产品两者有机结合,才能实现云南农业的快速健康发展。

The unique climate resources and natural environment in Yunnan province have created its unique plateau characteristic agriculture. Affected by geographical location and logistics, etc, in the traditional agricultural products marketing mode, Yunnan’s agricultural products had high transport costs with low agricultural commercialization rate, and big loss in transport and storage stages. Characteristic agricultural products didn＇t really come out of Yunnan, and manifest their characteristic value. Using E-commerce platform to develop the potential of characteristics agricultural products in Yunnan plateau and crack the development bottleneck was imperative. The agricultural E-commerce in Yunnan now has been in rapid development stage, also facing many difficulties and problems. In order to make better development of agricultural E-commerce in Yunnan province, based on the present situation of agricultural E-commerce in Yunnan province, this paper analyzed the advantages and existing problems, and put forward that developing agricultural e-commerce should make full use of the characteristics of e-commerce, combining with the high quality of characteristic agricultural products, so as to realize the rapid and healthy development of agriculture in Yunnan province.