重大事件对不同类型游客入境旅游的影响及差异分析

Influences of Major Events to Diverse Inbound Tourists and Variance Analysis

根据1984—2011年相关数据,利用本底趋势线理论分析了我国台湾地区放宽台胞探亲限制政策、汪辜会谈、SARS、前奥运现象、金融海啸、甲型流感等重大事件对不同类型游客入境旅游的影响,结果发现观光休闲、探亲访友、家庭妇女、无职业人员等类型游客的环境敏感性较强,对各种重大事件都有较强的响应,会议商务、商人、官员、办事员、科学技术、服务类游客则相对稳定。

Based on relevant data from 1984- 2011, this paper used the theory of natural trend curve to analyze the influence of Taiwan which eased the restrictions of Taiwan compatriots visiting the relatives, the disturbance happened on 4th June, the WANG Gu discussion, the Asian Financial Crisis and the severe flood around the Changjiang Rive, SARS disease, former Olympic phenomenon, financial tsunami and the H1N1 flu to diverse in- bound tourists. The result showed that：Leisure sightseeing, the visiting friends and relatives, the housewives, the unemployed people for various major events had a much stronger response. The sensitivity of the business meeting, the businessmen, the officials, the clerks, the technicians, and the service class tourists was relatively stable.