基于食品风险感知的购买意愿研究被引量：4

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摘要在经济迅速发展、社会不断进步的时代,健康问题越来越受到人们的关注。然而,近年来频发的食品安全事件,使食品安全日益成为公众关注的焦点。本文以2013年的H7N9事件为例,引入风险感知的概念,系统地研究和分析了当前消费者对于食品安全风险感知的基本情况,以了解消费恐慌和风险感知对购买行为的影响。

作者曾智胡依依祝黎昕仲姗姗吴晶晶

机构地区南京中医药大学经贸管理学院

出处《中小企业管理与科技》 2014年第26期74-75,共2页 Management & Technology of SME

基金江苏省省教育厅高校哲学社会科学研究(项目编号:2013SJB6300076) 江苏省高等学校大学生实践创新训练计划项目(编号:201310315098X)

关键词食品安全风险感知购买意愿 H7N9

参考文献5

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