摘要
本文以山东圣方热力有限公司所在行业的特点和经营市场格局以及发展趋势,分析其发展中遇到的问题,并从发展定位明晰、业务结构调整、新服务开发和加强服务管理等方面提出了策略性建议,并对其他城市供热企业具有较好的借鉴意义。
Based on SHANDONG SHENGFANG company's industrial characteristics, business market pattern and its development trend, this thesis will analyze the problems in the development of SHANDONG SHENGFANG company, and will put forward some strategic suggestions on clear development orientation, business structure adjustment, new service exploitation and service management. Moreover, it will offer good reference for heating enterprise in other cities as well.
出处
《供热制冷》
2014年第9期30-32,34,共4页
Heating & Refrigeration
关键词
集中供热
定位
业务结构
服务创新
Central heating, Orientation, Business structure, Service innovation