5Daniels,T. D. ,Spiker,B. K. & Papa,M. J. P erspectives on Organizational communication (4th ed. ). Dubuque, IA:Brown & Benchmark, 1997.
6RUEKERT R W, WALKER O C Jr. Marketing' s Interaction With Other Functional Units: A Conceptual Framework and Empirical Evidence [J]. Journal of Marketing, 1987, 51 : 1 - 19.
7BONOMA T V, SLEVIN D P, NARAYANAN V K. Organizational Intergration : Three Roads to More Effective Management [ C ]. Working Paper, Graduate School of Business, University of Pittsburgh, 1997.
8SONG X M, PARRY. How The Japanese Manage The R&D - marketing Interface [ J ]. Research - Technology Management, 1993, 36 (4): 32 -39.
9许丽玲.资讯系统整合度下,情景变项对企业产销互动之影响[D].台湾省桃源县:中央大学,2000.
10MAHAJAN J, VAKHARIA A J, PAUL P, etal. An Exploratory Investigation of the Interdependence Between Marketing and Operations Functions in Service Firms [ J]. International Journal of Research in Marketing, 1994 (11): 1-15.