基于序贯博弈模型分析技术保护电子商务中的网络隐私

Analysis of Network Privacy Protection Technology in the Electronic Commerce Market Based on the Game Theory Model

为遏制电子商务网络转卖用户网络信息的泄露隐私行为,本文将消费者和电子商务企业之间的博弈行为模型化,在序贯博弈模型的框架上加入了网络隐私保护技术,并探索在电子商务市场化中的运用。结果发现,这种限制电子商务企业辨识"异质性"消费者的网络隐私保护技术,通过降低消费者隐私信息转卖收入进而可以起到保护消费者隐私的作用,在一定条件下也可以促进电子商务市场规模的扩大。

To keep down the particular situation of loss of privacy that e-commerce network leaked out the user networkprivacy, this article modeled the game behavior of e-commerce consumer and businesses; and with the introduction of onlineprotection technology into the sequential game framework. We discussed the online protection technology of privacy in theutilization of e-commerce market-oriented. This conclusion found that this online privacy protection technology restrictingthe ability of e-commerce businesses to recognize the heterogeneity of online consumer, can indeed play a role to protectconsumer privacy through reducing the resale income of the consumer privacy information, and under certain conditions, itcan also promote the expansion of the scale of the e-commerce market.