少数民族非物质文化遗产资源在电视综艺娱乐栏目策划中的合理运用

On theRational Use of the Intangible Cultural Heritage Resources of the Ethnic Groups for the Column Planning of the TV Variety Shows

丰富而独特的少数民族非物质文化遗产是电视综艺娱乐栏目策划、制作的重要资源,将中国少数民族非物质文化遗产合理运用于电视综艺娱乐栏目策划,不但是综艺娱乐栏目树立特色、走内涵式、可持续发展道路的需要,也是发挥大众传媒文化传承功能,推进少数民族非物质文化遗产保护与传播的需要。可以在相互尊重、双向让渡、文化认同的原则基础上,通过栏目模式创新、栏目单元整合以及娱乐元素运用等方式,将少数民族非物质文化遗产资源合理融入电视综艺娱乐栏目。

As the important resources, the rich and unique intangible cultural heritage should be rationally used for the column planning of TV variety shows. Based on these principles such as mutual respect, two-way orientation, cultural identity, we could integrate the cultural resources into the col umn planning of TV variety shows by way of innovating column mode, column unit integration and entertainment elements.