传媒业激励政策的变迁与存在问题之探析

On the Changes and Existing Problem of Incentive Policies for Media Industry

在社会转型时期,为了适应社会主义市场经济需要,广播电影电视部和后来更名为国家广电总局相继出台了一系列传媒业激励性政策,尤其重点扶持边境广电事业的发展,落实"西新"工程,在评优评先上呈现科学民主与严格规范的态势。在正激励的同时,也推行负激励的惩罚性文件,杜绝十几类违纪违规行为。然而在微观的具体传媒组织单位层面上,却存在长效激励机制的缺失,导致争优创先的企业文化丧失。传媒单位也存在激励与绩效考核脱节的问题,必然出现"干多干少一个样",而陷入新一轮平均主义的怪圈,激励作用难以发挥其应用的功能,使得优秀的传媒人缺乏内在的动力,看不到前途的光明,或辞职,或跳槽。这种严峻局面足以让传媒业界高度重视而加以挽救。

In the period of social transformation, to meet the need of socialist marketing economy, both the ministry of radio, film and television and the State Administration of Radio, film and television（later renamed）, have issued series of media incentives policies successively. Those policies, particularly, attach importance to the development industry of radio and film along border, implement the Tibet-Xinjiang project, and stick to the scientific, democratic, rigid and normative principles when assessing the most outstanding. During incentive process, punitive policies of negative incentives are also carried out, which have prevented more than ten kinds of violation behaviors. However, there is lack of long-term incentive mechanism in micro media organizations and result in loss of enterprise culture of striving for pioneer. The incentive is out of line with performance assessment, necessarily leading to new round of egalitarianism and adding difficulties for incentive policies to function normally. At the same time, excellent media workers who have no inner motivation and confidence in future work, will resign and change job. This difficult situation should be attached great importance and helped by the media industry.