论微博场域中政府舆论引导的主体客体化

Discussion on Subject-Objectification of Government Public Opinion Guidance in the Field of Weibo

处于转型社会座架下的政府由于多年的"惯习",建构了主体客体化的应对突发事件的舆论引导范式,但是以微博为基石的自媒体的历史性生成,特别是政府在微博场域中权力资本的缺席、行动策略的异化以及微博对人的主体性的彻底激活给政府舆论引导带来先验般的困境。主体客体化既成了这种困境的症候,同时也是这种困境生成的"问题式"。由此主体间性范式成为超越主体客体化的最优选择,它带来了舆论引导的"哥白尼革命",成为微博时代占主导地位的舆论引导范式。

The government constructs the paradigm of subject-objectification public opinion guidance which is to deal with emergency because of years of habitus of the government in the transitional society. However, the historical formation of we media based on Weibo, especially the absence of power capital and alienation of action strategy of the government in the field of Weibo and the thorough activation of man＇ s subjectivity by Weibo bring about prior dilemma to the government public opinion guidance. Subject-objectification is not only the symptoms of the dilemma, but also becomes the problematique of forming the dilemma. Therefore, the paradigm of intersubjectivity becomes the optimal choice of transcending subject-objectification. It brings about Copernican Revolution of public opinion guidance and becomes the dominant paradigm of public opinion guidance in the age of Weibo.