文化产业特性及其经营启示

The Characteristics of Cultural Industry and Their Implications for Business Operation

人们熟知的文化产业是内容产业、市场产业、大众产业、创意产业,却鲜少考虑这些特性对于文化产业的经营意味着什么,这是诸多文化产业项目难以成功的重要原因。通过对文化产业特性的梳理和分析,重在揭示这些特性对于文化产业在经营上的必然要求,以期提醒人们重视对文化产业自身规律的研究和把握,提高文化产业经营的自觉性,减少盲目性。

The commonly-known cultural industry involves cultural content industry, marketing industry, popular culture industry and creative industry, but the characteristics of the implications for business operation have been largely neglected and this is why many cultural industry programs fail to have had their breakthroughs. An in- depth analysis has been made in this paper about the characteristics of cultural industry to clarify the natural needs of cultural industry operation, which is intended to help improve the practitioners＇ awareness of the nature of cultural industry and promote their consciousness for business operation by reducing their blindness in operation.