论新闻媒体在突发公共卫生事件中的风险沟通能力

How to Possess Risking Communicate Ability with Media during Unexpected Public Sanitation Affair

风险沟通是一个前沿和综合的新兴领域,是危机管理重要的途径和手段之一。目前,越来越多的专业人员开始意识到风险沟通的重要性,从非典、禽流感、三氯氰胺奶粉、甲型流感、鼠疫疫情等事件中,新闻媒体凭借自身的优势,在如何正确引导舆论,使公众及时获得信息以及维护社会稳定等方面发挥了积极作用。探索突发公共卫生事件中新闻媒体沟通机制的理论与实践研究,具有十分重要的现实意义。

Risking communication belongs to foreland and integrated rising field, is one of important approach and measure of risking management. In present, more and more professional are aware of signifi- cance of risking communication. During the affairs of SRAS, Birds flu, Melamine milk powder, H1N1 in- fluenza A and Plague epidemic, media exert positive function in guiding consensus rightly, providing infor- mation for public promptly and maintain stabilization of society, It has great realistic significance to ex- plore theory and practice research of media communication mechanism during unexpected public sanitation affairs.