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从媒介形象到日常生活:国外老年受众与电视研究的范式变迁 被引量:2

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摘要 随着全球老年化社会的到来,老年受众与电视研究成为老年传播领域的热点。西方老年受众与电视研究对于老年人的媒介再现和老年受众对电视的使用与满足进行了较为充分的研究,认为电视对老年人特征的再现是扭曲的,老年人在电视中没有占据应有的比例,老年人对电视的使用有着较多的社会交往动机和社会效用。而随着对老年受众与电视节目、人物之间类社会互动研究的深入,该领域出现了日常生活研究的趋向,将老年受众放置日常生活情境中研究电视与老年人日常生活的互动关系,该转向契合了受众观转向和民族志转向,从而成为老年传播领域的新趋向。
作者 殷文
出处 《兰州学刊》 CSSCI 2014年第10期134-139,共6页
基金 教育部社科规划一般项目青年基金"媒介与老年人精神慰藉:基于日常生活建构的视角"的阶段性成果(项目编号:11YJCZH215) 江苏省哲社基金(项目编号:2011SJB710008)
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参考文献34

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二级参考文献11

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